The company has also run thousands of ads across Meta’s platforms. Temu saw a 45% surge in downloads, and daily active users jumped by about 20% on the day of the Super Bowl, compared with the previous day, according to Sensor Tower data. The company twice ran a 30-second ad in Super Bowl LVII, which would have cost about $14 million, according to Statista. Some analysts attribute Temu’s early success to its heavy spend on marketing and push for app downloads. Temu has a 2.35 out of 5-star rating with Better Business Bureau, which has received 274 complaints in the last year as of April 2023 citing low-quality items, slow shipping and missing items.
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I don’t complain about it.”ĭa avoids electronics after trying out a small, portable washing machine that didn’t work, but she’d still recommend Temu to friends for other items. “What you get is what you pay ,” Da said. Leezan Da, a financial advisor in Vancouver, Wash., also primarily buys kitchen-related items such as stove liners, tea bags and vegetable cutters. Lan said she would never buy items like clothing or electronics from Temu due to their poor quality, but she swears by their household goods. “It’s cheaper, it’s packaged better, it’s got better warranty.”īy warranty, Lan refers to being able to get refunds for items that she’s had issues with. “It comes a lot faster than AliExpress,” Lan said. She used to get her supplies from AliExpress - another Chinese retailer owned by Alibaba Group - but now swears by Temu. Lan is constantly in need of things such as garnishing tools, dumpling boxes, steamer liners, parchment paper and quality disposable plates. The difference can add up when buying in bulk, Lan pointed out. “You constantly have to buy all these things in order to do your event.”Īlthough a generic fryer basket costs $5.45 each on Amazon, it’s only $1.48 on Temu. “It’s really hard when you’re in the business that I do, as a chef, to do private dinners, and culinary productions. Mimi Lan, a pop-up dinner and personal chef based in Jacksonville, Fla., said Temu has been immensely helpful in buying catering supplies to run her business. A row of lightning deals offers a random assortment of products for 73% off or 50% off. Once you enter the site, a timer in the upper-left hand corner counts down the seconds until “free shipping on all orders” is no longer available.
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Then a countdown timer starts, giving you one hour to claim it by scanning a QR code and downloading the Temu app. There’s no way to enter the website until you spin a wheel that offers $20, $50, and $100 coupons. Temu takes a shock-and-awe approach to reeling in first-time visitors.
“ are kind of like middlemen that aim to cut out the middleman - helping consumers save money, while at the same time offering some of the trust that a platform can offer,” Canaves said. But as the cost of selling on the fast-delivery platform grows and Amazon cracks down on Chinese sellers for fraudulent reviews, more companies are trying to break into the American market on their own. For years, Chinese manufacturers have reached U.S.
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